Apr 192012
Twylah on XeeMe XWeek: Social Media Tools


Twylah is a true social media tool ripe with SEO and social media awesomeness. And, they just added some truly awesome features that make it even more awesome. Awesomer, if you will.

And the bonus part: Twylah is EASY. Like hands off, do nothing easy.

Maybe your experience with Twylah was like mine. When I first saw Twylah, I was like, “Oh, pretty page for my tweets! Sweet!” I didn’t get it. I didn’t know why I needed it. I just signed up for it and pretty much forgot about it.

But during XWeek, I have been able to see Twylah through the eyes of its founders, Eric Kim and Kelly Kim.  I finally feel like I “get Twylah”.

And, now that I “get” Twylah, especially with the features I’m telling you about in this post, I have realized that I “need” Twylah.


With Twylah capturing my tweets and putting them into the gorgeous format that they do, my Twylah page contains enough keyword  rich content to be absolutely delicious to the search bots. My tweets don’t just disappear into the ether in 8 seconds (like they do on Twitter) – they find a home on my Twylah and stick around for a while! Long enough to shake hands with Google and tell Google how totally awesome I am. :)


So, it is awesome that my tweets are indexed and formatted on a gorgeous page and that they can now flirt and hang out with the google bots.  I am trying to get MY SITE hanging out with the bots. Not Twylahs! (No offense, Kelly and Eric Kim of Twylah.  Sorry. It’s the truth!) How can Twylah help Google notice my website even more?

Well, with two minutes of work in my cpanel and another 2 minutes to send an email, I am able to move my Twylah from it’s home on Twylah to its new home on Social-Drivers! YUP. HERE. On my site! http://tweets.social-drivers.com. Haha, so come play over here Google!

Did you go see my Twylah page on that link?  Isn’t is so great how it has a link right at the top that says, “back to Social Drivers”?? My Twylah page didn’t have that before! But now it does, and it is on my site, which I totally appreciate.

Oh yeah, and for more Google yumminess – my Twylah has google analytics. Sweet, huh??

But we’re not done yet.  (Ginzu knife commercial flashback, anyone?)


Here is a new feature which has me totally stoked. I can now add a widget to my blog which brings some of that Twylah goodness to every post on my site. I am sure you noticed that terrific, keyword dense “trending for @mindykoch) widget on my page. That is from Twylah. Aren’t those keywords great? Yeah, those are all things that I want this blog and my online digital identity (my professional brand) to be known for. SEO. Social Media. Marketing. And Twylah gives me that.

If you have a Twylah, you can get your widget code by logging in and go to resources. SO, GO DO IT!!

And, just so you know, this is “HOT OFF THE PRESSES” newness here. As of the time of this writing, Twylah hadn’t even sent out the email informing its members of this option. So, depending on when you read this, you may be the first to know about this! Fun, huh?


I know. Your head is spinning and my post is too long. (My posts are always too long! GAH!) But it is true. There is more Twylah goodness to know about.

I am talking about the POWER TWEET. They are like Tweets. With Power. Which, I am sure you can see is much better than tweets without power.

So, this morning I sent out a tweet about “XWeek” – which is an event going on this week where my number one favorite social media tool, XeeMe, introduces us to other awesome social media tools.  Like Twylah. This week it is “All Twylah, All The Time”. So, I sent out a tweet that said

“It isn’t over yet! You have time to join us on #XWeek as we get to know #Twylahhttp://twy.la/IpnGnX (Please RT!)”

I sent that tweet from my Twylah at http://tweets.social-drivers.com and used the “Power Tweet” option at the top. What happened when I sent that power tweet?

I created an entire page of content for my site! Keyword rich and a long lasting!! Just from sending a tweet! Check it out! Take the link above and see where it goes! (While you are there, do take the link to sign up to participate in XWeek. It is free. And brilliant.)


Twylah is set it and forget it. Worst case scenario, you just join Twylah and let Twylah take over from there. Simple and great. It works for you in the background even if that is all you do. You never have to touch it again.

But, with 4 minutes of work on your end, Twylah moves all that goodness onto your own site on a subdomain. (Then it can be set it and forget it again.)

And, with another 2 minutes of work, Twylah moves that goodness onto your main domain in a widget. (Once again, after that – set it and forget it automagic goodness.)

Or, to really maximize your Twylah SEO and social media goodness, in the time it takes you to send a Tweet, Twylah builds you a keyword rich content page on your own site.

I hope I have been able to share with you how great I think Twylah is. I am so glad I finally “GET IT”!

A few last minute marching orders, if you will! :)


2. If you haven’t signed up for my newsletter, please do so on the side panel. I have several beta invitations that I gained access to this week that are new and on the hush hush!! You get to be the early adopters!

3. Come join us on XWeek as we explore more about Twylah.  Here is what is going on for the rest of the week! (ALSO – PLEASE SCROLL DOWN BEFORE YOU MAKE ANY COMMENTS
 TweetChat HashTag: #xweek – Thu April 19
We are running two Tweet-Chats together with Twylah co-founder Kelly Kim:
- Thursday 4/19 afternoon 4PM PST / 7 PM EST / 9 AM (Friday) Sydney time
- Friday 4/20 morning 9AM PST / 12:00 PM EST / 6 PM Central European Time.

A great way to ask questions directly to the leadership team from Twylah and get to know experienced users.

Join the twebevent/tweetchat

Some of the most experienced XeeMe Power Networker includingMindy Koch with her blog Social Drivers and Michelle Harris with her blog Digital Business UK as well as the XeeMe team will post some latest experience and background information about Twylah. This way you will get some great additional insight!

Video Interview
Together with the new ‘Social Media Television’ from Olaf Kracht we will conduct a video interview with one of the executives. Even more to learn about Twylah.

Product of the week
As product of the week, we reviewed privacy policy and other aspects of Twylah. You can see it all on our Social Media Directory


 Mindy Koch
See my entire social presence at http://xeeme.com/mindykoch
Nov 112011
Find Your Digital Identity

Digital Identity

In the last blog post, “Digital Identity and Search“, we discussed the fact that all the information available about you online contributes to your digital identity.  

In this post, you and I are going to visit seven tools you can use to discover the personal information and grade the professional impression that you have online.

Hopefully, you are joining me in my social media experiment and you will check these tools together with me.

So, friend, you ready to take the plunge and see what is online about you?  Let’s go take a look at your current digital identity!

Digital Identity within Google and Bing Search

Of course, we start with Google and Bing. (I am counting Google and Bing together as one tool.)

My name isn’t that common, so putting “Mindy Koch” (in quotes) is enough for me. If you have a common name, you will need to add an identifier like +Michigan or +journalist in your search to help narrow the results down to you specifically.

If you read the digital identity last post, you have already looked at Google to see the earliest mention of you, so you have a general idea of your Google digital identity.  If you haven’t checked Google lately, you may find it very interesting.

Hopefully, you are in the first few pages of results.  And hopefully, you like the current state of your digital identity in the results.

We aren’t done with Google though.

After exploring the standard search result pages for your name, it is time to search Google Images.

Now, when I search Google Images for “Mindy Koch”, I notice several interesting things.

1.  I can put a face to the other Mindy Kochs in the US.  Cool.  I have been aware of them for years as I have monitored my online reputation and now I know what they look like.

2. Pictures of me are a small percentage of the results.

3. Luckily, as I skimmed the images I didn’t find any compromising or embarrassing images of myself.

4.  The images associated with me are incredibly diverse.  Featured pictures from blog pages I have commented on show up.  Pictures of people I interact with on Facebook show up.  Images of people who recommended my Empire Avenue stock show up.  Quite a few of the results are associated with me – but are not actually me.

One last thought before we move on from discovering our digital identity in Google Images. What shows up if we turn off “Safe Search”?  I always search with “SafeSearch” on, and I can’t think of any reason that I would have anything that would show up that wouldn’t be safe.  But, I should check just in case.

Okay, let’s do a Google Video search as well.  Anyone record you slipping on a banana peel or coming home from the dentist all goofy on laughing gas? Just checking.  Nothing showed up for me that I wasn’t expecting.  Hopefully, that is true for you as well.

We are going to use Google again later, but for now, let’s move on to a digital identity search in Bing.

My Bing search results were pretty much what I expected.  They look a lot like my Google search results.  I totally dominate the first few pages that I checked, so I am happy.

And, of course, next is a quick check of Bing Image and Bing Video searches.

When I checked my digital identity in Bing Image search, I found that Bing Image Search produces far less random results than Google images did.  Nice, simple, concise results.

So, we have the OBVIOUS “discover your digital identity” tool out of the way.

Let’s have some fun and explore six more!  I hope a few of these are new to you!

A search tool I get a kick out of is Spezify.  I love the layout of the results.  The results are just very visually appealing to me.  If you go check your digital identity there; I am curious to see if you think it is as cool as I do!  There really is something about the layout of the results that just fascinates me.

Before we explore your personal digital identity specifically, there is one other search I suggest we do.  Let’s see what people are saying about us on social media.

The social media search tool I like to use is SocialMention.  Since SocialMention searches social media sites, I am testing “Mindy Koch” and “mindykoch” there.  Most of my social media mentions come in the form of @mindykoch so I may as well search it.  I suggest you check your socialmedia monikers as well.

Your Personal Digital Identity

Now, let’s get personal.

If you live in the United States, you should try Spokeo and search your name again.  Select the state you live in and see the results…

For me, Spokeo reveals way more personal information about my digital identity than I would like.

It shows the street my house  is on, my age, my religion, my income bracket, and other typical demographic stuff.  But then, check this out – it even shows my interests:

spokeo digital identity

spokeo digital identity

Not all the information Spokeo has on me is correct.  I don’t enjoy arts and crafts, I don’t drink wine, and my parents are not elderly. But still, Spokeo has definitely crawled more than my information on the Internet.  It has crawled my activities.  Amazon obviously has been crawled.  Over all, Spokeo has assembled quite a bit of information!  I hate to think what is in the package available for purchase. *Shudder*.

(If what is revealed about you concerns you, you may find this link helpful: remove your digital identity information from Spokeo.)

Another site to check to see your personal information online is 123People.  This site searches globally with extensive databases in the US, the UK, Austria, Brazil, Canada, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, and Switzerland.

Again, someone can pay to find out even more digital identity information about us!  Perhaps, we should buy the packages and see what is in there!

If you are not happy with the 123 People results, you can get information about how to remove information at 123 People and clearing your digital identity.

So, you have investigated some of your personal digital identity, it is time to check the status of your professional digital identity.

Your Professional Digital Identity

In this section,  we are going to get “graded” on how clearly we are communicating our digital identity as a professional brand.

First, I want you to think back to your Google Search and Bing Search. How did you show up as a PROFESSIONAL?  Were you conveying the professional digital identity you desire? I feel pretty good about how I show up as a professional.  I still want to do a bit of finessing though of the top 30 results of me.  I want to absolutely make sure that they promote the best me possible.

We need our Google search results page open to use the next tool Online ID Calculator. This isn’t a search tool, it is a rating tool.  So, let’s go grade our digital identity at Online ID Calculator.

At first, it is easy to be put off by this site because it seems to ask for a lot of information. After using it, I realized it doesn’t connect my data to me and it doesn’t pull any information about me from the internet. It just works with the data I offer.

We just simply answer the questions and Online ID Calculator will let us know if our digital identity is “digitally dissed, digitally dabbling, digitally disastrous, or digitally distinct”.

I was happy to see that I am “Digitally Distinct”. Yeah!! :D

Important tip: before we leave Google, we need to set a google alert so we can monitor our digital identity.  Set it to search the internet.  I have a search for Mindy Koch and mindykoch since I use mindykoch as my usual online moniker.

The next site we are going to use is MyWebCareer. This site grades how well our digital identity is getting our professional message across online.  To get an accurate reading, it connects to Facebook, Twitter, Linkedin, and Quora.  Any score above 750 is excellent. The highest score is an 850.

Here is how my ratings went: Facebook alone, I scored a 555.  Adding Linkedin moved me to a 737.  Adding Twitter bumped me to a 770.  Adding Quora only bumped me to a 779.  I am happy with that but I can still do more work.  Good to know.

Hopefully, by now, you have been able to get your fingers on the pulse of your digital identity.

Before I close this article though, I have two bonus shows for you to view that feature your digital identity on Facebook!!

One is the Museum of Me and the other is Take this Lollipop.  You will need to give them permission to connect with your Facebook account to see the movies.

One of these shows is a real nice treat and lets you enjoy how well you have formed your digital identity on Facebook.  I love the Museum of Me and think it would be a super cool screensaver on my computer.

The other one, Take this Lollipop, is a bit more intense and is a reminder that there are lots of things we do want to share online and lots of things we don’t.

I urge you to watch both of them.

Next Post:

Shaping Your Digital Identity

In the next post, I will talk to you about flooding the Internet with positive information about you to influence your digital identity.

Until then, be on your best behavior, assume that everything you do can end up on the Internet, and check your teeth for spinach in case someone with a cell phone camera is around.

Mindy Koch
See my entire online presence at http://xeeme.com/mindykoch 
Synopsis of digital identity tools:
  1. Google/Bing Search – Image – Video
  2. Spezify
  3. Social Mention
  4. Spokeo
  5. 123People
  6. Online Id Calculator
  7. My Web Career
Bonus shows: Museum of Me and Take this Lollipop
Photo, “Search” by Jeffrey Beall, is used by creative commons license. Digital Identity.
Nov 022011
XeeMe - A Great Social Presence Tool

For a few days now, I have been using a great social presence tool to organize and connect all of my social media profiles: XeeMe.  Pronounced “See Me”.  I love this tool for several reasons: it organizes all my social profiles, I can easily customize it, it helps me to connect with other social networkers, and it has excellent tracking built in. Oh, and one more reason I love it.  XeeMe is the first social presence tool I have ever used that was interested in MY success.

XeeMe – A Great Social Presence Tool to Organize

As far as I can tell, and Axel will hopefully correct me if I am wrong, but XeeMe can organize an unlimited number of social profiles. Organize. Unlimited.  Awesome.

It is currently configured with nearly 200 social media platforms already. Plus, any additional platforms I need to add, can be added easily with a customizable “other” link.  The platform doesn’t limit me in any way.  I added my NaNoWriMo profile to my XeeMe even though it isn’t currently setup to work with NaNoWriMo.  It took me just a few seconds to do it. Piece of cake.

What is especially handy is that XeeMe doesn’t limit me as to the number of profiles per social media platform I can add! I have multiple blogs. No problem.  I have several Facebook fan pages. Not a big deal because I can add as many Facebook pages or groups as I need to. Whatever social profiles I need to organize, Xeeme can organize them.

In addition, XeeMe takes organizing my social profiles even further than just giving me a place to store my profiles. I can control HOW they are organized.

My social profiles don’t have to be organized alphabetically.  They aren’t stuck in a list in the order in which I entered them.  I have full control over the order they are listed.  I just move my profiles around with a simple drag and drop.  Plus, to help me organize my social profiles even further, I have three tabs I can put my profiles on.  I haven’t used all three yet – but if I wanted to, I could put just my preferred profiles on the “front tab” and the plethora of “barely used but still kind of used” social profiles that we all tend to gather on another tab. Up to me.  I can display my profiles in whatever format works for me.

I also love that if I don’t want to add all my social profiles, but just want to add a few, I can do so without it looking like I have an incomplete profile.  I have had that problem before on other social profile organizers. At the moment, I only have 14 profiles set up and I am quite content with that.  I know I will add more profile later but for now, I am happy with my current setup.

I am happy because I have been able to set up my XeeMe in a way that suits me.  I just love that XeeMe allows me to control how I organize my social presence.

XeeMe – A Great Social Presence Tool I Can Customize

I am a huge fan of how much I can do more than just organize my profile.  I am able to truly customize it.  By customizing, I am not talking about “ooh, I can choose the color of my background” or “ooh, I can use a picture in the background”.  I can do those things for sure, but those aren’t the customization capabilities that impressed me.

I can control the description of each profile. You can see in the picture at the top of this post that I have chosen to put “I Follow Back :D ” in my Twitter description.  (I am curious to see if that gets more clicks than what I did have there which was “@mindykoch”.)  I can put whatever I want there.  The description next to my Twitter button description can be blank, it can say “Twitter” or “@username” or “FOLLOW” or anything else I want it to say.  I could even say “Follow” in French or German or Hungarian if I wanted to.  Or knew how to.  It is just so handy to have full control of the verbage in my XeeMe.

But here is what REALLY knocked my socks off:  XeeMe doesn’t force me to use a specific link format. Some other social presence sites only let me input my username and then the computer code inserts my username into a pre-formatted link. While XeeMe does give me a simple version option where I could do that, I don’t HAVE to use the pre-formatted link.  If I want to, I am able to completely delete the pre-formatted link and put in whatever I choose.

I learned I can put in any url I want when I couldn’t get my Google+ link to work with the Google+ traditional format. I had to use the “gplus.to” link instead and it worked just fine. That was when I realized the possibilities. If I wanted to, I could use a trackable link. I wouldn’t really need to because XeeMe tracks things for me, but the point is – I COULD.  I could use a bit.ly link or a google analytics trackable url and my XeeMe would handle it just fine.  How is THAT for cool?

XeeMe – A Great Social Presence Tool to Connect

Something I really like about XeeMe is that I am able to focus on promoting one link to cover all of my social media connections and my XeeMe visitors can select the networks that are the most interesting to them.  I don’t control where we can connect.  My XeeMe visitors do.

Now, you can’t tell it by the XeeMe profile on this blog (because that is just a mini-XeeMe) but on my real XeeMe, my visitors can see in a glance whether I am very active on their preferred network or whether I am not very active there at all. With each profile, I can let them know – yes – I am here regularly. It really puts the key information in front of the XeeMe visitor. If they see I am active and it is one of their preferred networks, awesome.

Also, through tracking, the creators of XeeMe learned that the average XeeMe owner makes THREE social network connections when a someone views their XeeMe.  What a great tool to connect! It is like the “one tool to rule them all” of social profiles!

XeeMe – A Great Social Presence Tool to Track

XeeMe has some excellent behind the scenes applications and tracking.  So much so, that it is strongly encouraged to have people find my Facebook or Twitter or LinkedIn profiles through the XeeMe interface.  That way I can track the clicks.

Plus there are some great tools in the back of my XeeMe.  I didn’t even realize these tools were there until yesterday but they allow me not only to track my links, they also allow me to track several goals and plans to connect with social media key influencers.  There is so much more to XeeMe than I realized when I signed up.

XeeMe – A Great Social Presence Tool to Reach Goals

My favorite think about XeeMe though, is the passion of its creator, Axel Schultze. Axel is what makes XeeMe special. He doesn’t just view XeeMe as his product – he views the success and happiness of the XeeMe member as his product. He promotes XeeMe member profiles. He has created a facebook group to get to know the members and to ask them what XeeMe can do to help them succeed. He is constantly updating XeeMe with new social media platforms.

He has also built-in some neat applications in the back of XeeMe to help reach goals of connecting with people through Flights and Focus apps.  It is quite cool what is back there.  I honestly don’t know what half of it does but it is pretty darn cool!

Another thing he does is create special social networking events called XBX to help a group of XeeMe members meet their personal 45 day goals. XBX stands for Xee and Be Xeen (See and Be Seen) and the purpose is to have XeeMe members network for other members. What social media platform are you a member of that does that?? That cares about your success? Your business goals? I have never seen it before.

The XeeMe members who aren’t part of the XBX event still follow along in the facebook group and learn how to move from networkers to power networkers so they can reach their business goals as well. Frankly, I think this is the next evolution of a social media platform. This is truly SOCIAL media. The platform doesn’t just help you connect with each other, the platform helps to drive your success. I have never seen that anywhere before and I am so glad that I am a part of the XeeMe family.

If you would like to have a XeeMe profile, you can get one free at: http://xeeme.com?r=Fx41EoGro0GP 
If you would like to connect with my via my XeeMe profile, you can connect with me at http://xeeme.com/mindykoch

Please connect with me on at least 3 social media platforms. I am most active on Twitter, Facebook, my FB Fan Page, and Empire Avenue but am active on many other sites as well. I look forward to being able to Xee you as well and to connecting with you! If you decide to use my XeeMe profile to discover three sites you can connect with me on, please let me know if the comments below! If you choose to get a XeeMe profile, please let me know in the comments as well!!