I want to take advantage of any timely social media events happening to help me gain momentum as I launch my blog. By doing this, I am able to use the momentum, word of mouth, and social camaraderie created by the event to help create some momentum, word of mouth, and social camaraderie about what I am trying to do here with Social-Drivers.
This is especially useful for me because I am a very social person. The energy created by being part of a social media event while I am launching my blog translates into energy to stay focused and enthused about my project and helps to fuel the speed that I can attract readers. It also helps to me to find advocates for my success who will help spread the word about what I am doing here.
It might certainly would prove useful for you to consider doing the same for your blog as well.
There are always social media events happening, it is just a matter of keeping alert to timely opportunities. Some quick ideas for social media events to consider: twitter chats, meetups, conferences, online contests, and being a participant in a training program. At the end of this article, I will give you a list of tools you can use to help you identify a social media event to get involved in that will help you launch your blog.
Two Social Media Events in One
One huge opportunity I am taking advantage of is National Novel Writing Month, #NaNoWriMo, which takes place every November for the entire month. It began in 1999 with a mere 28 people. Now, it is a massive global social media event that people participate in year after year. Seriously, a ridiculous amount of people take part in this every year.
The timing coincides PERFECTLY with what I am doing here. I am starting this blog on November 1st and am looking for a social media event to be participate in and it is harder to find a bigger event than NaNoWRiMo.
Interestingly, it wouldn’t have even occurred to me to join NaNoWriMo, because I am not planning on writing a novel. I am writing a blog.
Luckily, I saw a compelling tweet in my twitterfeed:
“How to Write a Year’s Worth of Posts in 30 Days http://www.problogger.net/archives/
Well, that certainly caught my attention since I was, at that very time, thinking about launching this social media experiment blog. Thank heavens I was paying attention to my twitterfeed!
I read the post and was VERY intrigued! In the post, Kelly Kingman, a guest blogger at Problogger.net, discussed using NaNoWriMo to create 50K words worth of blog posts (instead of a novel) and participating in NaNoWriMo as a Rebel. I loved this idea! It sounded perfect for me for several reasons.
- It would force me to create a lot of content for my blog. Content is good!
- It would give me a social peer pressure situation to enjoy while I met my blogging goals. Social Pressure is great for me!
- It would help me to invest in the success of other bloggers and for them to invest in my success as well. Awesome!
I hopped back onto Twitter and reached out to the author of the post, @KellyKingman, who I had never met, to find out more about this concept of writing 50K words worth of blog posts. She and another cool twitter gal “@bookchiq” reached out to me, told me it was called #contentpalooza and told me how to join them. (#Contentpalooza is niche social media event happening within the framework of a much larger social media event.)
Apparently, I could follow along with KellyKingman via her Facebook page: http://facebook.com/kellykingmanmedia or I could join the Facebook group “Contentpalooza“. Well, of course, I wanted to join the group! That is part of the advantage of being involved in a social media event, after all!! To enjoy being SOCIAL!
(Just as a side-note – do you see how awesome social media is?? I saw a tweet on Twitter (one social media platform) that lead me to a blog post (another social media platform) that taught me something new that lead me back to Twitter where I conversed with the blog author and another fan about how I could join them and that lead me to a Facebook (a third social media platform) where I am joining other people interested in working together to meet a common goal. Voila! In very little time and with very little effort on my part, I am now connected to people all across the world to work on a common goal that helps me succeed. It blows my mind how awesome social media is!)
What was truly even more awesome was that this was now TWO social media events in one! I could participate on the official NaNoWriMo forum for the Rebels, for my home region, and on Twitter. I could also participate on Facebook and Twitter with the Contestpalooza focused participants.
The Contentpalooza group opened on the first day of NaNoWriMo, November 1st, and already the Contentpalooza participants were buzzing with activity. Word counts, blog sharing, tool tips, and cheering each other on. As fellow social media event participants, complete strangers were connecting instantly over a shared challenge. What a slice of Internet heaven for bloggers needing to create content!
My local region group, Maryland, also had a Facebook group for NaNoWriMo and I was thrilled to see lots of action there as well. And Twitter was a buzz with participants. Some had even set the goal of writing the 50K words in one day!! (Using the hashtags #50KKillMeNow and #50KDay)
That looked so hard that my goals look so easy by comparison. My goal was to write 50 posts in 30 days with each post being approximately 1000 words long. Truthfully, to accomplish this, I will have to silence my inner critic and be content to write a post and to not get bogged down by trying to write the perfect post. Also, if I try to make every post score an SEO Score of 100%, it may truly take forever to write all that. If I try to make each post perfect, I won’t accomplish anything else the whole month! So I will probably be sacrificing some quality in exchange for quantity. I don’t love that – but I don’t hate it either.
I have learned from my husband a valuable lesson that sometimes “Quantity is a quality all its own“. My husband learned this during his first tour in Iraq. He worked for a Colonel there who taught him this. They worked in military intelligence and had to keep the entire division as up-to-date as possible about possible targets and possible threats. The Colonel wanted to make sure that the division commanders always had as much information and that it was as up-to-date as possible. He would often remind the team of his mantra, “Quantity is a quality all its own” and urge them to keep everyone as informed about everything as possible.
That is the mantra I am telling myself as well as I focus on my 50K words. ”Quantity is a quality all its own.” I can’t let the perfect be the enemy of the good. I will just have to hit publish (or schedule it on my editorial calendar) and move on. I have too much to test and to let my inner editor take over!
My bigger goal of course is to use these social media events to launch my blog and to help me reach my goal of 200 unique visitors as soon as possible.
So those are two of the social media events that I am participating in. If you read this post soon enough, you can join the challenge and be a #contentpalooza #nanowrimo participant with me!
If not, let’s see if we can’t find the perfect social media event for you!
How To Find Social Media Events You Can Be Involved In
Lanyrd – A social media conference directory
Plancast – See what your social media friends are doing
Eventbrite - Find or plan events
Tweetchat Wiki – find twitterchats to participate in
Meetup – Find events (social media or otherwise) you can attend in your area
Mashable Social Media Events - Every week Mashable creates a list of social media events
The important thing is to view each social media event, whether you attend online or in in person, as a way to build your brand, to network, and to find advocates for what you are doing. Also, be prepared to give back and do the same thing for the other attendees. It is SOCIAL media after all. The emphasis is on the social and not so much on the media part of what we are trying to do.
Mindy Koch http://XeeMe.com/MindyKoch