Apr 152012
Social Media Pillars

My very good friend (and I don’t mean that lightly), Michael Q. Todd has challenged me to write a blog post about my social media experience and how I am doing in “The 7 Pillars of Social Media“. If you are a fan of his already, then you are familiar with this concept. If not, here are the 7 Pillars, as I understand them. You can get a much better explanation from Michael at http://www.michaelqtodd.com/7pillars

  • Pillar 1: Be Niched – Get Focused!
  • Pillar 2: Be Savvy – Smart Tools!
  • Pillar 3: Be Likable – Great Content!
  • Pillar 4: Be Social – Consistently Interactive
  • Pillar 5: Be Real – Location, Activities
  • Pillar 6: Be Sharable – Promote Others
  • Pillar 7: BE GREAT – GO BIG!

Now, Michael Q Todd is a social media rockstar.  His Klout is 80 and mine is 62. His Kred is 943 and mine is 749.  So, obviously, Michael knows quite a bit more about social media than I do. If he says these are the 7 Pillars, then I am going to listen to him!

Social Media Experience

Personally, I feel like I am doing pretty well. I am active on multiple social platforms, I have great communities that support my efforts, and I am no slouch when it comes to the mechanics of social media. What really counts to me is that I have GREAT friends that I have met through social media and I feel like I am always meeting new, wonderful people.  That is the part of social media I love.

I am most active on Facebook, Facebook groups, Twitter, and Pinterest. I am also active about commenting on blogs I support.

I am moderately active on G+, Klout, Linkedin, Tumblr, and Empire Avenue. I hit those several times a week but not daily.

Social Media 7 Pillars

As for the 7 pillars, here is my self-assessment about how I am doing.

Social Media Pillar One: Niched

OKAY This blog is all about my social media experiment. I try things in social media, and I write how those efforts affected my blog traffic and my personal brand.  I think that this blog is very niched. My social media presence fits in line with this as well. I do also discuss SEO but that is part of my niche since I work in SEO and Social Media every day.

What I could work on: I probably need to spend time cultivating my personal brand blog and not just this niche one here.  Hmmm, something to think about.

Social Media Pillar 2: Tools

STRONG – This is probably one of the areas I am doing GREAT in. I am VERY savvy about social media tools and social media platforms. I am a real gadget girl and I love to try out the newest social media platforms. I like to be an early adopter whenever possible. In fact, as part of this experiment, I get early beta invites to many different social media tools/platforms. If you would like to be informed about the beta invites when I am, sign up for the Social-Drivers newsletter.

Social Media Pillar 3: Content

For this blog: SO-SO. My content is not consistent enough. I have so many clients that I serve during the week and I am constantly creating content for them. By the time I have created content about “dentist, bankruptcy, real estate, glass repair, personal fitness, carpet cleaning, shutters” – I don’t feel like writing another article for myself!

I could curate more content on my blog but I don’t feel that fits my niche here. I should consider my blog another one of my clients and put it into my daily work rotation!

Social Media Pillar 4: Social

So-So. I can do better. I need to be more interactive for sure. I think I am doing well but I know I can do a lot better. I try to RT people, thank them for sharing my content, and to share other content regularly. I also try to like and comment on FB and blogs as much as I can. I am sure I can do better though.

Social Media Pillar 5: Real

Good-ish! I feel like I am VERY real. However, I don’t use Foursquare, Instagram, and other services enough to let people see into my real life. I also can do more with my facebook profile to be more real.  I think I am VERY REAL in who I present. I can just be more open about it.

Social Media Pillar 6: Sharable

Good! I like to promote other people. I really do. I really do think I share a lot and when I produce content, my content tends to get shared. I think I share others and that others share me quite well. I believe I am shareable.

Social Media Pillar 7: GREATNESS

Work in progress! I am not there yet – but I am working on it!! My mind and heart are definitely open to the thought of greatness!


Those of you who know me and visit my blog – what do you think of my self-assessment? Was I too kind on myself? Did I look at myself through rose-colored glasses? Was I too harsh? What do you think I am doing well in the 7 Pillars?

Which pillar is your weakest?

Please make a comment below and tell me!


The photo above is used via creative commons license. It can be found at http://www.flickr.com/photos/globevisions/460888153/

Want to connect online? See my entire social presence at http://xeeme.com/mindykoch

  11 Responses to “How Strong Are Your 7 Pillars of Social Media”

  1. hi Mindy! Love to read your pillars. Great self-analyzing. And yes, your #2 does stand out. Your blog looks really ‘under control’ :) and seeing my weakness in that from the spot lol. In pillar 7: think big. It is not a way, just in a split second imagine yourself being there already. You are either great or you are not, you cannot be half way. See you at the course :)

    • Thank you Elza!! I like your philosophy about greatness. You are totally right – greatness begins with deciding to be great and living from there! Very wise!!!

      I really, really liked your post!! I hope people will read your “7 simple pillars to build online success”!

  2. Hi Mindy,

    Your article was great, I feel like being slapped by your article. It was awesome. Okay I admit that I have not been able to have pillars like yours, but I will be attempting to learn from you. thanks for sharing.

  3. I think it’s a candid self-assessment, but we always judge ourselves more harshly than others. You’re pretty great already.

    • Awww – thanks Deanna! I know I have lots to work on – but don’t we always??

      I love how similar our experience in social media has been!!

      I noticed that my comment on your page was in the “triberr comments” and not the comluv comments. I deleted my comment from there and reposted a comment in the comluv section.

      Do you know if we can move our triberr comments to post below comluv section??

  4. Hi Mindy, awesome post ..its like a social media handbook..these pillars are the points that are helpful for self reflecting both for the beginners as well the experts. :)

  5. You are absolutely right about the social media pillars and their importance. For #2, can you share some of the useful tools you use for enhancing your social media experience? I believe for a successful social media experience, the simplest formula is content + Consistency = Progress. Even though, I am visiting your blog for the first time, but I can say that you are doing excellent in terms of quality and following these 7 pillars.

  6. Good Stuff. Never heard of the 7 pillars. Will check them out and do a self assessment… scary for the results though ;-)

  7. Wow am honoured Mindy thank you so much and so pleased that you get this

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