
My very good friend (and I don’t mean that lightly), Michael Q. Todd has challenged me to write a blog post about my social media experience and how I am doing in “The 7 Pillars of Social Media“. If you are a fan of his already, then you are familiar with this concept. If not, here are the 7 Pillars, as I understand them. You can get a much better explanation from Michael at http://www.michaelqtodd.com/7pillars
- Pillar 1: Be Niched – Get Focused!
- Pillar 2: Be Savvy – Smart Tools!
- Pillar 3: Be Likable – Great Content!
- Pillar 4: Be Social – Consistently Interactive
- Pillar 5: Be Real – Location, Activities
- Pillar 6: Be Sharable – Promote Others
- Pillar 7: BE GREAT – GO BIG!
Now, Michael Q Todd is a social media rockstar. His Klout is 80 and mine is 62. His Kred is 943 and mine is 749. So, obviously, Michael knows quite a bit more about social media than I do. If he says these are the 7 Pillars, then I am going to listen to him!
Social Media Experience
Personally, I feel like I am doing pretty well. I am active on multiple social platforms, I have great communities that support my efforts, and I am no slouch when it comes to the mechanics of social media. What really counts to me is that I have GREAT friends that I have met through social media and I feel like I am always meeting new, wonderful people. That is the part of social media I love.
I am most active on Facebook, Facebook groups, Twitter, and Pinterest. I am also active about commenting on blogs I support.
I am moderately active on G+, Klout, Linkedin, Tumblr, and Empire Avenue. I hit those several times a week but not daily.
Social Media 7 Pillars
As for the 7 pillars, here is my self-assessment about how I am doing.
Social Media Pillar One: Niched
OKAY This blog is all about my social media experiment. I try things in social media, and I write how those efforts affected my blog traffic and my personal brand. I think that this blog is very niched. My social media presence fits in line with this as well. I do also discuss SEO but that is part of my niche since I work in SEO and Social Media every day.
What I could work on: I probably need to spend time cultivating my personal brand blog and not just this niche one here. Hmmm, something to think about.
Social Media Pillar 2: Tools
STRONG – This is probably one of the areas I am doing GREAT in. I am VERY savvy about social media tools and social media platforms. I am a real gadget girl and I love to try out the newest social media platforms. I like to be an early adopter whenever possible. In fact, as part of this experiment, I get early beta invites to many different social media tools/platforms. If you would like to be informed about the beta invites when I am, sign up for the Social-Drivers newsletter.
Social Media Pillar 3: Content
For this blog: SO-SO. My content is not consistent enough. I have so many clients that I serve during the week and I am constantly creating content for them. By the time I have created content about “dentist, bankruptcy, real estate, glass repair, personal fitness, carpet cleaning, shutters” – I don’t feel like writing another article for myself!
I could curate more content on my blog but I don’t feel that fits my niche here. I should consider my blog another one of my clients and put it into my daily work rotation!
Social Media Pillar 4: Social
So-So. I can do better. I need to be more interactive for sure. I think I am doing well but I know I can do a lot better. I try to RT people, thank them for sharing my content, and to share other content regularly. I also try to like and comment on FB and blogs as much as I can. I am sure I can do better though.
Social Media Pillar 5: Real
Good-ish! I feel like I am VERY real. However, I don’t use Foursquare, Instagram, and other services enough to let people see into my real life. I also can do more with my facebook profile to be more real. I think I am VERY REAL in who I present. I can just be more open about it.
Social Media Pillar 6: Sharable
Good! I like to promote other people. I really do. I really do think I share a lot and when I produce content, my content tends to get shared. I think I share others and that others share me quite well. I believe I am shareable.
Social Media Pillar 7: GREATNESS
Work in progress! I am not there yet – but I am working on it!! My mind and heart are definitely open to the thought of greatness!
WHAT DO YOU THINK OF MY SELF-ASSESSMENT??
Those of you who know me and visit my blog – what do you think of my self-assessment? Was I too kind on myself? Did I look at myself through rose-colored glasses? Was I too harsh? What do you think I am doing well in the 7 Pillars?
Which pillar is your weakest?
Please make a comment below and tell me!
The photo above is used via creative commons license. It can be found at http://www.flickr.com/photos/globevisions/460888153/
Want to connect online? See my entire social presence at http://xeeme.com/mindykoch

hi Mindy! Love to read your pillars. Great self-analyzing. And yes, your #2 does stand out. Your blog looks really ‘under control’
and seeing my weakness in that from the spot lol. In pillar 7: think big. It is not a way, just in a split second imagine yourself being there already. You are either great or you are not, you cannot be half way. See you at the course 

Elza recently posted..My 7 Simple Pillars to build Online Success
Twitter: confluencemedia
Thank you Elza!! I like your philosophy about greatness. You are totally right – greatness begins with deciding to be great and living from there! Very wise!!!
I really, really liked your post!! I hope people will read your “7 simple pillars to build online success”!
Mindy Koch recently posted..How Strong Are Your 7 Pillars of Social Media
Twitter: mindykoch
Hi Mindy,
Your article was great, I feel like being slapped by your article. It was awesome. Okay I admit that I have not been able to have pillars like yours, but I will be attempting to learn from you. thanks for sharing.
win recently posted..Trekdesk Standing Desk
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I am glad you liked it! I am sure your pillars are great! Michael really has so much insight on this, I hope you read his articles as well!
Mindy Koch recently posted..How Strong Are Your 7 Pillars of Social Media
Twitter: mindykoch
I think it’s a candid self-assessment, but we always judge ourselves more harshly than others. You’re pretty great already.
Deanna recently posted..Social Media: A Self Assessment
Twitter: BellaSssparks
Awww – thanks Deanna! I know I have lots to work on – but don’t we always??
I love how similar our experience in social media has been!!
I noticed that my comment on your page was in the “triberr comments” and not the comluv comments. I deleted my comment from there and reposted a comment in the comluv section.
Do you know if we can move our triberr comments to post below comluv section??
Mindy Koch recently posted..7 Killer Resources to Have Other People Promote Your Blog Posts!
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Hi Mindy, awesome post ..its like a social media handbook..these pillars are the points that are helpful for self reflecting both for the beginners as well the experts.

Arpita recently posted..Kuch saaman piche chutta sa..
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Thanks – I think you are right about the seven pillars being a social media handbook!
Mindy Koch recently posted..Speed Up WordPress From 8 Seconds to 1 Second or Less
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You are absolutely right about the social media pillars and their importance. For #2, can you share some of the useful tools you use for enhancing your social media experience? I believe for a successful social media experience, the simplest formula is content + Consistency = Progress. Even though, I am visiting your blog for the first time, but I can say that you are doing excellent in terms of quality and following these 7 pillars.
Good Stuff. Never heard of the 7 pillars. Will check them out and do a self assessment… scary for the results though

Erwin recently posted..Why we love WordPress
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Wow am honoured Mindy thank you so much and so pleased that you get this
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