For the first month and a-half that I have conducted this social media experiment, I’ve focused solely on laying the foundation to promote a blog solely through social media. If you were to check the dates of my blog posts, you would clearly see I haven’t adhered to the standard blog launch advice of “publish fast and publish often“.
In fact, I have done the opposite. “Publish fast and often” advice is great for SEO purposes for blog launching, but since I don’t want SEO to dramatically affect my experiment results, I have intentionally published less often.
In fact, during this time, I haven’t focused on promoting my blog much at all. Instead, I have focused on building relationships from scratch with many, many people and have become part of seven different marketing cooperatives (or tribes) where other people promote my blog in exchange for me promoting their blogs.
It has been great fun connecting in these “tribes”. I am thriving in the SOCIAL part of social marketing. I have met some amazing people, I have gotten to know completely new resources, and I have grown a solid foundation for the social media experiment I am conducting. Honestly, it has been a blast so far.
The phrase “I would rather have 1% of the efforts of 100 people than 100% of the efforts of 1 person” takes on a true meaning when marketing like this. I honestly feel that is what I have right now. I actually do have access to about 100 people around the world willing to tweet, share, and stumble my blog on my behalf and it feels GREAT!
Because of these relationships I have built, I am confident that when I make a blog post, if it is a share-worthy, I have 7 tribes of people primed to promote my new post for me! It is AWESOME and I truly do appreciate the efforts of all my new friends who share my content – on Twitter, on Facebook, and most importantly, on my blog.
- What do I give these awesome people in return for promoting my blog posts for me?
- No, not at all! In fact, it is quite fun.
- Definitely. Like all things in social media – the cost is TIME. I don’t know who coined the phrase “social media is free like a free puppy” but that is a brilliant analogy. A free puppy comes with steep care and opportunity costs. That is exactly how it is in Social Media. Each of these resources exerts a time cost on me.
So what are my current 7 resources (or tribes) where other people promote my blog posts?
- Empire Avenue Communities (free – but have to play a social stock game)
- Facebook Groups (free – some are invite only)
- XeeMe (free and can include free membership in an active power-networking Facebook group)
- Triberr (free but invite only)
- TribePro (free with paid versions)
- JustReTweet (free with paying options)
- My Fans/Friends/Followers (free)
I will cover these groups briefly:
Resource One: Empire Avenue
Empire Avenue is a really fun social stock game that forces you to address your social media activity levels. What I find fascinating about this game is that it can completely change your social media activity level. Random tweeting becomes regular tweeting. FourSquare becomes part of your errands. Pictures now become Instagram photos. It is a fun game where your social media activity levels are the product.
Warning: The Empire Avenue social stock game is addictive and time-consuming. I have had to learn to play it efficiently.
Do I recommend it? YES. Some of the best connections I have made in social media I can directly attribute to my time playing Empire Avenue.
The real networking (in my opinion) happens in the communities and when you extend the connections from the game to other social platforms. I actively interact on Instagram, Tumblr, Facebook, Twitter, Foursquare, Youtube, and Linkedin with people I met on EA. You can promote your blog on your profile, in shout-outs, in the communities, and in shareholder missions.
Use the communities and the shareholder missions to have people at the ready to market your blog posts for you!
Resource Two: Facebook Groups
Many of the people I interact with in my Facebook social media promotion groups are people I met through playing Empire Avenue.
Each group has daily or weekly missions to promote group members YouTube channels, Twitter profiles, Facebook fan pages, blog posts, or whatever other social media promotions are needed.
It does take time to promote other people every day, but the benefits are so worth it. It isn’t just networking – it is building friendships. And while I am promoting their content, they are promoting mine. NICE! (Every group I am in does let you control whether to actively participate in the promotional tasks every day. Not many people are able to do them all, all the time.) These groups are GREAT.
If you aren’t a member of any Facebook groups like this, and you are an active blogger/Tweeter/Facebooker, – let me know if you want to to be invited to a group. Send me a direct message on twitter at http://twitter.com/mindykoch. If you aren’t following me on Twitter, you will need to follow me first to send me a direct message.
Resource Three: XeeMe
Through my experiences in Empire Avenue, I was introduced to XeeMe and its owner, AxelS. I have thoroughly discussed XeeMe in my blog post about XeeMe as a Great Social Presence Tool . I am a huge fan of this social media tool.
Here is how XeeMe counts as one of my social media tribes:
Other XeeMe members help promote each other and connect with each other through our profiles. I have included my blog in the “What’s Up” section of my XeeMe social presence organizer. When other XeeMe members promote my XeeMe for me, they are also promoting my blog and all my social media profiles. It truly does help to drive traffic here. I have checked my Google Analytics and using XeeMe works.
Also, there is a great power-networking group on Facebook where we help each other promote our XeeMe profiles and meet other users. I have made contacts through XeeMe and the power-networking group specifically that I can count on to promote my blog posts and they know they can count on me to do the same.
Resource Four: Triberr
My fourth tribe is Triberr. Triberr is completely composed of tribes of people who have mutually agreed to promote each others’ blog posts. It is free but is invite only. As you build your other social connections in Empire Avenue, on Facebook, and Twitter, you should meet some triberrs who, if impressed with you, will invite you into one of their tribes. That is what happened for me.
In all honesty, I was interested in Triberr earlier but was turned off by the automated promotion of fellow tribemates content.
What if my fellow tribemates’ content was lame? What if it was completely off-topic from what I usually discuss? What if it was off-color? I don’t swear and I don’t want to automatically send any tweets that have swear words in them.
So, despite my interest in Triberr, I stayed away from it.
Recently, Triberr changed their format to have manual sharing. Much better, in my opinion! As soon as I found someone in one of my Facebook groups looking for new tribesmates, I jumped at the chance to be in Triberr. I have truly benefited from my membership there and have met quite a few social media marketers that I had not yet crossed paths with and as a result, I have expanded my social reach nicely.
Resource Five: TribePro
TribePro is an interesting place.
It seems to mostly be inhabited by network marketers and thus I have access to a completely different group of people to share my content. Because they are marketers, many of them write content that is worth curating and does match my brand enough that the time spent there is worth it.
TribePro is very free-flowing. I have complete control of the content I promote and much of it I don’t. A lot of the blog posts aren’t applicable to my current brand. I have found some great gems though in there. Great content, great marketers, and many people committed to promoting one another.
It is nice to reach a completely different group of people like I do in TribePro because I currently have quite a bit of overlap in my Empire Avenue communities, Facebook Groups, and Triberr.
(Full disclosure – I joined TribePro a while ago but didn’t do much with my membership.)
Resource Six: JustRetweet
JustRetweet is a very new service that is similar to Twiends. What I really like about JustRetweet is the quality bloggers who are behind the service. I heard about JustRetweet from Gail Gardener of GrowMap.com who I completely respect. She is one of the joint venture partners of this service. Ilene Smith of BasicBlogTips.com is involved and active there as well. The service is VERY new and I believe it will grow and become more robust as more quality bloggers get involved. I don’t see any downside to trying out the service at this time.
Most of the members of JustRetweet are people I don’t cross socially cross paths with; so again, I am gaining access to a completely untouched part of the twitterverse by using this service. The site is too new to have attracted spammers and junk accounts and blackhatters trying to autobot game the system like you can see with other services. For that alone, I am enjoying JustRetweet. I suggest giving it a try!
I wanted to support this blossoming service so I did pay to be a featured member in November and December.
Resource Seven: Fans/Friends/Followers
Besides TribePro, this last resource is the other one that wasn’t built completely from nothing as part of the launch of this experiment. I have given you full disclosure of my fans/friends/followers numbers from the beginning of this blog and update you every 15 days as those numbers change. I have done little to intentionally build these numbers during this phase of building my “social media share wheel”. I do have some pre-existing followers/friends/fans who I can count on to promote my content but most of my current interactions on Twitter and Facebook are with people I have met since launching this blog and who are in the other hubs.
I am including this resource because I believe that every social marketer should be able to count on their friends/fans/followers to help pass the word about their quality content.
So there you have it! My current seven killer resources to have other people promote your blog post!
Lest it sound Machiavellian ,and as if I have been on the prowl for people to promote my blog posts for me, I want to make it clear that I have made true, sincere genuine friendships and feel great loyalty and gratitude to everyone that I cooperatively promote with. I feel privileged to have met the people I have met and to have made the connections that I have.
Now you know what I have done (besides recovering from my neck injury and working in my local business marketing company) for the past 45 days to launch this blog. If you have any questions about any of these tribes (or this post), please let me know in the comments!
See Me Entire Social Presence Online at XeeMe.com/MindyKoch
Photo used by Creative Commons License. Found on Flickr: Crowd Surfer by Portland Mike